Bookkeeping for e-commerce businesses in the Rio Grande Valley reconciles Amazon, Shopify, and Etsy payouts back to gross sales — separating platform fees, refunds, and shipping costs — so online sellers can see true product margin, not just what lands in the bank.
Marketplace payouts are one of the most misleading numbers in bookkeeping. Amazon, Shopify, and Etsy don't deposit your sales revenue — they deposit revenue minus platform fees, referral fees, shipping label costs, ad spend, and refunds, all netted together into one lump-sum transfer that can land days or weeks after the actual sale. Recording that deposit as revenue understates what you actually sold and hides exactly how much the platform is taking.
Multiply that across several sales channels, each with its own fee structure and payout schedule, and most online sellers have no reliable way to answer a basic question: what does it actually cost, in fees alone, to sell through Amazon versus their own Shopify store? Without that visibility, it's easy to keep pushing volume through the least profitable channel.
Here's how we make sense of marketplace payouts:
Every marketplace payout is reconciled back to gross sales, breaking out platform fees, referral fees, and shipping costs instead of recording one net deposit.
Refunds and returns are tracked separately from revenue, so your top-line sales number is accurate, not inflated by orders that came back.
Fee visibility by channel — Amazon, Shopify, Etsy, and others — shows which platform is actually the most profitable, not just the highest-volume.
Product-level cost of goods is tracked so true margin per SKU is visible, the number that should drive what you promote and restock.
E-commerce sellers operate from home offices and small warehouses across the Valley, with a concentration near McAllen's logistics and Pharr's freight-forwarding corridor. We support online sellers based in:
Yes. Each platform's payouts are reconciled on their own, breaking out gross sales, fees, refunds, and shipping costs by channel, so you can compare true profitability between Amazon, Shopify, Etsy, or any other marketplace you sell on.
Marketplaces net fees, refunds, and shipping costs out of your payout before it ever reaches your bank, so the deposit is never the same as gross sales. We reconcile the two so your books show both numbers clearly.
Yes — by tracking cost of goods at the product level, we can show you margin by SKU, which is the number that actually tells you which products are worth promoting and restocking.
Last updated: July 2026
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